Improve the way our websites and mobile apps work
Cookies allow us to evaluate and improve the way our websites and mobile apps work so that we can personalise your experience and enable you to enjoy many of the useful features. For example, cookies help us keep track of which page you are visiting as you move through each stage of the booking process; they help us remember your preferences such as, for example, your last searches or listed vacation days and the contents of your online shopping cart.
Improve the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are used, for example, by telling us if you get any error messages when using the page, so that we can then test various designs of our website and mobile apps. Website analytics, including Google Analytics, provide information about the number of visitors to our website and mobile apps, which areas of our website and mobile apps are particularly popular, and whether there are trends such as, for example, a particular page is mostly viewed by people in a particular country. These cookies ultimately help us improve your visit to our website.
Provide relevant online advertising
These cookies may collect information about your online behaviour, such as, for example, your IP address, the website from which you came to ours, as well as information about your order history or the contents of your shopping cart.
This means that you can see our advertising on our websites, mobile apps and websites of other companies. You can also see ads for other companies on our websites and mobile apps.
To help us provide online advertising that is really relevant to you we also link data we collect through cookies in your browser to other data we collect.
Measure the effectiveness of our marketing communications including online advertising
You can use your browser settings to accept or reject new cookies and delete existing cookies. You can also set your browser to notify you each time new cookies are stored on your computer or other device. More detailed information on how to manage cookies can be found on the All About Cookies and Your Online Choices websites.
If you choose to disable some or all cookies, you may not be able to make full use of our websites or mobile apps. For example, you may not be able to add items to your cart, checkout, or use any of our products or services that otherwise require logging in.
The AdChoices icon is usually displayed if we display personalised advertisements on other companies' websites Clicking on this icon will provide you with a special tutorial on how to control your online advertising settings.
More information is available on the YourAdChoiceswebsite.